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Patients Vet 5 to 10 Dentists on Google Before Booking. Make Sure Yours Is the Easy Choice.

AHPRA-aware by default. Every AI-generated reply is screened against AHPRA advertising rules โ€” never confirms a patient relationship, never references treatment, never makes outcome claims. Compliance built into the workflow, not bolted on. See pricing โ†’

A new patient who needs a dentist is not loyal to anyone yet. They open Google Maps, see a list of clinics, and decide in under two minutes which three to call. Star rating, recent reviews, replies in the practice's voice, photos of the rooms, accurate hours โ€” that is the whole sales process. BrandMate manages all of it for AU and NZ dental practices, with AHPRA compliance baked in.

Family dentistry, cosmetic, orthodontics, periodontics โ€” every dental sub-vertical now competes for the same Google Map Pack rankings. New-patient acquisition cost has climbed steeply, but a clinic ranking in the top 3 of the local pack still pulls roughly 60-70% of the click share for "dentist near me [suburb]" searches. Reviews and review velocity are the strongest signals you control.

AHPRA Compliance, Multi-Doctor Practices, Patient Trust โ€” All in One Workflow.

Five Things That Move the New-Patient Number.

  1. AHPRA-Aware Review Replies. Every review โ€” 5-star or 1-star โ€” gets a professional, on-brand reply within hours, not days. The AI is locked to AHPRA-safe language: no patient confirmation, no treatment references, no clinical claims. Bulk-approve requires a second click. Every reply is logged for audit.
  2. Review Request Automation. SMS or WhatsApp review requests sent 48 hours after appointment, when satisfaction is highest and recall is sharp. Tracks request โ†’ response โ†’ review conversion so you can see which sender, time-of-day, and message gets the highest reply rate.
  3. Multi-Sub-Vertical Local SEO. If you offer family dentistry plus cosmetic plus orthodontics, BrandMate tracks rankings separately for each service so you know which line is winning and which needs more content, more reviews, or category cleanup on your GBP.
  4. Multi-User RBAC for the Practice. Owner, principal dentist, associate dentist, hygienist, practice manager, front desk โ€” each role sees only what is appropriate. Front desk can request reviews but cannot publish replies. Associates see only their own reviews. Owner sees everything.
  5. Compliance-Ready Reporting. Monthly PDF report exportable for the practice principal โ€” review count, average rating, response time, ranking changes, replies sent, audit log. Useful for partnership meetings, AHPRA enquiries, and brokerage conversations if the practice is being valued for sale.

Suburban Family Dental Practice โ€” Sydney North Shore

A three-dentist family practice in Sydney's north shore was sitting at 4.2 stars with 41 reviews, mostly more than a year old. After 4 months on BrandMate, they reached 4.7 stars with 127 reviews and a steady 6-9 new reviews per month. Local pack rankings for "family dentist [suburb]" moved from position 8 to position 2. New-patient enquiries from Google grew by an estimated 55%, with the principal dentist confirming the new mix skews toward cosmetic and orthodontic cases โ€” the higher-margin work the practice wanted to attract.

4.2 โ†’ 4.7 stars 41 โ†’ 127 reviews Pack position 8 โ†’ 2 +55% new patient enquiries

Composite case from AU dental practices on the platform. Real testimonial in progress โ€” contact us if you would like to be the first named dental case study.

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A two-minute audit shows you exactly where your Google Business Profile is leaking new-patient enquiries to competitors. AHPRA-aware. No credit card.

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