BRANDMATE Brand Assets
Official logos, icons, colors, and guidelines for BRANDMATE
App Icon
Text Logo (Wordmark)
The BRANDMATE wordmark uses Poppins with 400 weight for BRAND and 800 weight for MATE, followed by the signature gold dot.
BRANDMATE
BRANDMATE
Full Logo (Icon + Wordmark)
Brand Colors
BrandMate Blue
#2B4ACB
Blue Dark
#1E3399
Blue Subtle
#EEF2FF
BrandMate Gold
#E8960A
Gold Light
#FEF3C7
Navy
#1A1A2E
Slate
#3D3D5C
Cream
#FAFAF7
Fonts
Poppins — Headings & Logo
The quick brown fox jumps
Logo uses 400 weight (BRAND) + 800 weight (MATE)
Nunito Sans — Body Text
The quick brown fox jumps over the lazy dog
Regular 400 and SemiBold 600
Usage Guidelines
- Always keep the gold dot: The gold dot after MATE is a core part of the logo mark. Never remove it.
- Dot placement: The dot must sit close to the E in MATE with minimal gap — it should appear to touch or nearly touch the letter.
- Minimum spacing: Maintain clear space equal to the height of the map pin icon around the logo on all sides.
- Do not modify colors: Always use the official brand colors (#2B4ACB for text, #E8960A for the dot). Do not recolor, add gradients, or apply effects.
- Background: Use the standard blue wordmark on light backgrounds and the white wordmark on dark backgrounds. The gold dot stays gold on both.
- Do not stretch or distort: Always maintain the original aspect ratio and letter spacing.
- No ".ai" in the logo: The domain brandmate.ai is used in content and links, but the logo mark is always just BRANDMATE with the dot — never "BRANDMATE.AI".
- Minimum size: Do not display the icon smaller than 32px or the wordmark smaller than 120px wide.