BRANDMATE Brand Assets
Official logos, icons, social media kit, colors, and guidelines for BRANDMATE — the Complete Local Business Growth Engine for SMEs
App Icon
Text Logo (Wordmark)
The BRANDMATE wordmark uses Poppins with 400 weight for BRAND and 800 weight for MATE, followed by the signature gold dot.
Full Logo (Icon + Wordmark)
Circle Icon
For places that crop to a circle: social avatars, app stores, favicons on round tiles.
Circle Icon — variants
Logo PNG Exports
Transparent PNGs for documents, slides and tools that don't take SVG.
Social Media Kit
Ready-to-upload profile photos and covers at each platform's size. Profile photos keep the pin inside the circle crop; covers keep text clear of avatars and mobile crops.
Instagram Highlight Covers
1080 × 1920. Upload as a highlight cover; Instagram shows the centre circle.
Positioning & Tagline
Complete Local Business Growth Engine for SMEs
Supporting line: Get found · Get chosen · Get customers.
- Use the tagline as written. Don't shorten BrandMate to "a Google Business Profile tool": the Google profile is one part of it.
- Brand-level copy (bios, covers, ads about BrandMate itself) names no countries and quotes no prices.
Brand Colors
Fonts
Usage Guidelines
- Always keep the gold dot: The gold dot after MATE is a core part of the logo mark. Never remove it.
- Dot placement: The dot must sit close to the E in MATE with minimal gap — it should appear to touch or nearly touch the letter.
- Minimum spacing: Maintain clear space equal to the height of the map pin icon around the logo on all sides.
- Do not modify colors: Always use the official brand colors (#2B4ACB for text, #E8960A for the dot). Do not recolor, add gradients, or apply effects.
- Background: Use the standard blue wordmark on light backgrounds and the white wordmark on dark backgrounds. The gold dot stays gold on both.
- Do not stretch or distort: Always maintain the original aspect ratio and letter spacing.
- No ".ai" in the logo: The domain brandmate.ai is used in content and links, but the logo mark is always just BRANDMATE with the dot — never "BRANDMATE.AI".
- Minimum size: Do not display the icon smaller than 32px or the wordmark smaller than 120px wide.